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Showing posts from May, 2022

15 Social Media Marketing Trends For 2022

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  Social media marketing is one of the most powerful tools companies have at their disposal today.  If you have $5 and an internet connection, you can get your content in front of thousands of viewers  with the click of a button. But while these platforms make marketing more accessible than ever,  there’s still a fine art to good social media marketing. Staying up-to-date on the latest social media marketing trends can help you get the best ROI on  these campaigns. Read on to learn what to expect with social media marketing this year and  what consumers are looking for from their favorite brands. 1. Short Video Content  It should come as no surprise that video has been and will continue to be one of the most important  types of content for digital marketing. In fact, experts predict that by this year, more than 82 percent  of all consumer internet traffic will come from videos. What’s new this year is the length of popular  video content. Platforms like Vine and Snapchat led the charge

SCOPE OF DIGITAL MARKETING IN 2022

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 SCOPE OF DIGITAL MARKETING IN 2022 Whether you wake up early or are someone who sleeps all through the morning, the first thing you do is pick up your phone, go through all the notifications, and probably explore your social media handles for a bit of time. That’s how intertwined the internet and our lives have become. Companies worldwide are now realising that the conventional and archaic methods of promoting their products and services would no longer result in the type of hype they want to create. They have to “advertise in bytes to catch customers’ attention.” In other words, they have to market their product digitally.   EMERGENCE OF DIGITAL MARKETING   Companies advertise their products digitally through various platforms like Social media, Search engines, E-mails, SMSs, and chatbots, just to name a few. To emphasise the importance of digital marketing in today’s corporate world,  the Global Digital Ad spend reached $389 billion in 2021, with a 17% increase compared to 2020. U